🎙 Crealo, or the future of creator copyright management
Interview #5 of Planet Creators, co-produced with Airparty
Hi it’s Ange 👋!
I am the founder of Passion & Creator, the media about the emerging trends on the exciting vertical of the Creator/Passion Economy.
Learn how entrepreneurs, executives and investors leverage on the Creator revolution to build successful ventures.
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Some artists discover how much money they make, only once a year 🤯 and it quite common in the industry! Why? Storytime 👇🏾
Cash is king, but cash flows is treated like a valet in the entertainment industry:
→ Lot of entertainment organisations manage their artists with old-fashioned infrastructures.
→ Artists & content creators don’t receive monthly “pay slips”, even sometimes are frustrated because the paid amounts are not right.
→ Artists & content creators face issues for their personal life management (how to buy a car or a house when you receive one yearly copyright statement? 🤔)
So, Mohammed BELGHITI, after working in corporate finance and built a previous venture on artist-powered merchandising, discovered this billion-dollar opportunity: make royalty payments as seamless as salary disbursements for artists, entertainment/art organisations!
And the results of Crealo know are pretty impressive:
💰 Raised $1.42M in Seed funding from European & African investors (Kima Ventures, Evolem, Super Capital, CDG Invest …)
🔝 Worked with renowned clients like Palais de Tokyo, Beaux Arts Magazine, or l'Equipe
👥 Boasts 100 clients and serves 20 000+ artists on the Crealo platform in Europe
After its fundraising announcement, he send him a DM and we took a time to discuss about Crealo and dive into the royalties management.
Here’s a snapshot of what we've discussed with Mohammed:
🔄 The dynamics of copyright management market
🤖 The potential of IA in copyright management
💼 How entertainment companies manage royalties today?
💡 Why our core mission can help artists have a better life?
🌍 African rap music
... And much more! 😉
Thanks a lot Mohammed for this insightful discussion about royalties & copyrights!
Want to hear about Crealo story? 👇
Planet Creators is a podcast channel produced by the podcast network Airparty, all along Tech Source, the podcast to discover the sources used by tech industry players, and Tech Party, the podcast about augmented communities!
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Ange Michael AHYI